Growth Intelligence
Understand where audience growth comes from, what is accelerating it, what is slowing it, and where management should focus next.
UpdatedToday 8:14 AM
Daily Reach Trend
5.2%vs PrevGrowth Drivers
TikTok
Contribution 39% • High confidence
1.2M
↑ 11.6%
Facebook
Contribution 41% • Medium confidence
1.3M
↑ 2.6%
YouTube
Contribution 20% • Medium confidence
636.6K
↑ 6.6%
Growth Risks
Facebook reach slowing
Impact -320K reach • P1
YouTube subscriber growth below target
Impact -18K subs • P2
Reduced publishing cadence
Impact -6% engagement • P2
Weak short-form output
Impact -40K reach • P3
Observations
- TikTok continues to generate the strongest audience acquisition.
- Facebook delivers the highest engagement despite slower reach growth.
- Watch-hour growth is concentrated on YouTube long-form content.
Next Actions
Increase TikTok-first publishing
Owner Content Strategy
Boost Facebook Community Stories cadence
Owner Social Team
Schedule YouTube long-form for weekends
Owner Video Production
Growth Forecast
Likely Above Target
Projected Audience
3.4M
Projected Growth
+6.8%
Confidence
84%
Growth Funnel
Reach10.3M
Engagement911.6K
Audience3.2M
Returning Audience1.3M